Emirates has made this announcement:
Emirates, the world’s largest international airline and Olympique Lyonnais (OL), one of France’s top football clubs have announced a five year sponsorship deal. Under the agreement, Emirates will become the club’s Official Main Sponsor from the start of the 2020/2021 season.
The iconic Emirates “Fly Better” logo will appear on the front of the OL team’s training kits and playing jerseys for all the club’s matches, including the French Championship and European Cup until June 2025. In addition to being shirt sponsors, the agreement will provide Emirates with highly visible branding across Groupama Stadium, as well as hospitality, ticketing and other marketing rights.
Olympique Lyonnais has one of the best football records amongst French clubs and have taken part in the European Cup for 23 consecutive years. The team’s consistency, sportsmanship, and loyal fan following were instrumental in Emirates’ decision to join forces with the team.
In addition to the team’s global appeal, Lyon as a destination was also a major factor in the partnership. Regularly ranked among the top European cities, Lyon is flourishing as a destination, from both an economic and tourism standpoint. Emirates was the first airline to connect Lyon to the United Arab Emirates, and more broadly to the Middle-East, Eastern Africa and the South Asian subcontinent via Dubai when it launched direct flights to Lyon in 2012.
This partnership reinforces Emirates’ commitment to the Rhône Alpes region, and its contribution towards economic growth by connecting Lyon with to some of the world’s fastest growing economies across Emirates’ vast network of 158 destinations.
Emirates and Olympique Lyonnais will work together to reach fans across the globe and build on the team’s incredible success.
Aside from partnerships with some of the biggest clubs in football, Emirates is also a leading partner of sporting events across golf, tennis, rugby, cricket, horse racing and motorsports.
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